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Customer Service Guidelines

No mystery formulas, no special schemes or magic tricks, it is simply this - plan well, fulfil a real need, treat staff well and most importantly, satisfy customers.

Of course, satisfying customers is hard work. But without satisfied customers, you don't have a business.

That's why we've produced the Customer Service Guidelines booklet. Customer Service Guidelines helps take some of the hard work out of providing good customer service by turning best practice customer service theory into easy-to-follow actions. It provides practical and affordable solutions for all businesses regardless of how big you are or what it is that you do.

No matter what your business does, in today's highly competitive marketplace, ignoring customer service or providing mediocre service means you jeopardise the future of your business.

But don't just take our word for it, the Guidelines look at research studies, business writings and testimonials from successful business people, big and small, who all support the idea of satisfying customers' needs to achieve success.

So that's it, no tricks or magic formulas, just practical advice and common business wisdom that will keep customers happy and your business healthy.

Call your local consumer affairs/fair trading office for a copy or download it here.


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