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Review of the MCCA Direct Marketing Model Code of Practice - Report

September 2003

© Commonwealth 2003

ISBN 0 642 74212 X

This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth available from the Department of Communications, Information Technology and the Art. Requests and inquiries concerning reproduction and rights should be addressed to:

The Commonwealth Copyright Administration
Intellectual Property Branch
Department of Communications, Information Technology and the Arts
GPO Box 2154
CANBERRA ACT 2601

Or posted at:
http://www.dcita.gov.au/cca

Printed by Pirion Pty Limited


Table of contents

Acronyms
Executive summary
Introduction
Environmental changes since 1997

Legislative changes
Self-regulatory changes
Non-legislative changes
International developments

Addressing the Terms of Reference

Terms of Reference 1
Terms of Reference 2
Terms of Reference 3
Terms of Reference 4

Appendix A: Possible options for the Model Code
Appendix B: Foreword
Appendix C: BPM Provisions


Acronyms

ACA

Australian Consumers Association

ACCC

Australian Competition and Consumer Commission

ACIF

Australian Communications Industry Forum

ADMA

Australian Direct Marketing Association

APF

Australian Privacy Foundation

BPM

Australian E-Commerce Best Practice Model

CEASA

Commercial Economic Advisory Service of Australia

CFA

Consumer’s Federation of Australia

EU

European Union

IIA

Internet Industry Association

MCCA

Ministerial Council on Consumer Affairs

NOIE

National Office for the Information Economy

NPP

National Privacy Principles

NSWPC

Office of the New South Wales Privacy Commissioner

OECD

Organisation for Economic Co-operation and Development

OFPC

Office of the Federal Privacy Commission

SMS

Short Message Service

VICPC

Office of the Victorian Privacy Commissioner

UK

United Kingdom

 

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Report Contents


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