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FURTHER INFORMATION 
Direct Marketing
This form of shopping markets products directly to consumers using
various medians which include television and telephone:
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in 1996 $6.32 billion was spent on advertising for direct marketing
in Australia, whilst all other forms of advertising totaled
$6.8 billion.
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sales via direct marketing approximately totaled $10 billion
in 1995.
Internet Shopping
A recent report by International Data Corporation (IDC) Australia
into Internet commerce has highlighted the major growth area of
the World Wide Web as an effective commercial median:
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in December 1996, there were 606 757 users of the Internet:
this has increased to 1.21 million by July 1997.
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IDC estimates that 4.67 million Australians will be logging
onto the Web by the year 2001.
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in 1996, Internet users spent approximately $702 per user,
whilst by the year 2001, IDC Australia predicts that this will
increase to $6,250 per user.
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8.8 per cent of Internet users purchased goods and services
via the Internet, whilst in the year 2001 it is predicted that
33.4 per cent of Internet use will be for the purchase of goods
and services, according to IDC Australia.
Electronic Banking
Most major financial institutions now offer at least one form of
electronic banking, which can be over the telephone or via the Internet:
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the National Australia Bank reported that 750,000 people use
their phone banking system per year.
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the Commonwealth of Australia Bank estimates that per year
15,000 people use Internet Banking and 255 000 use phone
banking.
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Westpac reported that approximately 100,000 transactions are
conducted per day via telephone banking.
Smart Cards
A number of trials have been conducted over the past few years
involving different smart card technology:
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Visa on the Gold Coast - this trial involved approximately
1000 retail outlets, as well as the major theme parks.
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Mastercard in Canberra - this trial involved over 2000 consumers
and 150 retail outlets
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Quicklink in Newcastle - this trial was expanded to include
Newcastle University, State Transport Authority and Newcastle
Knights (football club) with approximately 17,000 issued to
the community. This card had dual functions and could be used
as a membership card in some circumstances.
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